Huldreheimen – The Award for Design Excellence 2011
The Award for Design Excellence is Norway’s leading design award, and is given to manufacturers and designers who have cooperated on product development.
In 2011 Helsport introduced Huldreheimen, a sleeping bag series designed specifically for women. All of our sleeping bags for women take advantage of the Huldreheimen design thinking.
The jury’s verdict
Helsport has taken female physiological requirements seriously by developing its sleeping bag for women. Based on research by SINTEF, Huldreheimen for WOMEN contains three new industry innovations: the StayWarmCollar, a high, specially adapted collar; HeatForFeet, which provides extra insulation for the feet; and WideZone, which better fits the female form. The sleeping bags can also be washed, and a repair service for the bags is offered. Helsport communicates the essence of the product clearly, with tags and reflective marking. The sleeping bag has a fresh and serious look, and the use of colour is attractive and feminine in an understated way.
The Award for Design Excellence
- The Award is granted in recognition of the successful use of design as a strategic tool in product development and market communication.
- The Award is given in the following categories: Industrial Design, Packaging Design, Visual communication, Textile and Clothing Design, Interactive design, Furniture Design and Service Design.
- One important objective of the Award is to inspire Norwegian businesses to use design to create innovative and competitive products and services for the benefit and pleasure of Norwegian and international consumers.